My letter to the Workologist was published in the 7/24/2016 Sunday New York Times (it's the second comment). Here's an excerpt:
Quality over Quantity in a Job Hunt
Your recent advice to a reader who asked about "resume optimization" was spot on, but I suspect there is a deeper problem. Applying online to job postings is a terribly inefficient way to look for a job. I have read that 70% of job openings are filled by referrals, or by candidates already known to the company - and I suspect the number may be higher. I publish guides and run workshops on career matters, and I always stress the importance of networking as the best strategy for finding work. In fact, I ask job seekers to make me a promise: For every three hours you spend searching and applying online, spend seven hours networking. [Read more and see The Workologist's reply]